# Pixel event description

# 1. PageView(Required)

Page browsing events, each page needs to be added

<script>
	mkq('track', 'PageView', {
		title: "Stylish Eyeglasses Prescription Glasses Online"
	});
</script>

# 2. ViewCategory(Required)

When a person view product category page e.g. landing on a category page

Event name	Event description	Example	Data type	Required
content_category	Category of the product	snippets	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	No

<script>
	mkq('track', 'ViewCategory', {
		content_category: 'snippets',
		content_ids: ['goods-id']
  });
</script>

# 3. ViewContent(Required)

When a key page is viewed such as a product page, e.g. landing on a product detail page

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	Yes
contents	A list of JSON object that contains the International Article Number (EAN) when applicable, or other product or content identifier(s) associated with the event as well as quantities and prices of the products. id,title,image_link,link,price_amount,sale_price_amount,product_type,google_product_category,quantity are the required fields.	[{'id':'P001','title':'title1','image_link':'https://xx/1.jpg','link':'https://xx/goods1.html','price_amount':16.35,'sale_price_amount':11.25,'product_type':'Electronics>Accessories>Other','google_product_category':'Food & Tobacco>Tobacco> Vaporizers','quantity':3},{'id':'P001','title':'title2','image_link':'https://xx/2.jpg','link':'https://xx/goods2.html','price_amount':6.99,'sale_price_amount':6.00,'product_type':'Cigarettes>E-cigarette>Coils','google_product_category':'Hardware > Coils','quantity':8}]	[object]	Yes

<script>
	mkq('track', 'ViewContent', {
      value: 0.10,
      currency: 'USD',
      content_name: 'Content Name',
      content_type: 'product',
      content_ids: ['goods-id'],
	  contents: [
		  {
			'id':'P001',
			'title':'title1',
			'image_link':'https://xx/1.jpg',
			'link':'https://xx/goods1.html',
			'price_amount':16.35,
			'sale_price_amount':11.25,
			'product_type':'Electronics>Accessories>Other',
			'google_product_category':'Food & Tobacco>Tobacco> Vaporizers',
			'quantity':3
		  },
		  {
			  'id':'P001',
			  'title':'title2',
			  'image_link':'https://xx/2.jpg',
			  'link':'https://xx/goods2.html',
			  'price_amount':6.99,
			  'sale_price_amount':6.00,
			  'product_type':'Cigarettes>E-cigarette>Coils',
			  'google_product_category':'Hardware > Coils',
			  'quantity':8
			}
		]
  });
</script>

# 4. Search(Recommended)

When a search is made, e.g. when a product search query is made

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_category	Category of the product	snippets	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	No
search_string	The string entered by the user for the search	searchString	string	No

<script>
var searchString = document.getElementsByClassName('search-key')[0].value;
	mkq('track', 'Search', {
		value: 0.10,
		currency: 'USD',
		content_category: 'snippets',
		content_ids: ['goods-id'],
		search_string: searchString
  });
</script>

# 5. AddToCart(Required)

When a product is added to the shopping cart, e.g. click on add to cart button

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
content_type	Either 'product' or 'product_group' based on the content_ids or contents being passed. If the ids being passed in content_ids or contents parameter are ids of products then the value should be 'product'. If product group ids are being passed, then the value should be 'product_group'.	product	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	Yes
contents	A list of JSON object that contains the International Article Number (EAN) when applicable, or other product or content identifier(s) associated with the event as well as quantities and prices of the products. id,title,image_link,link,price_amount,sale_price_amount,product_type,google_product_category,quantity are the required fields.	[{'id':'P001','title':'title1','image_link':'https://xx/1.jpg','link':'https://xx/goods1.html','price_amount':16.35,'sale_price_amount':11.25,'product_type':'Electronics>Accessories>Other','google_product_category':'Food & Tobacco>Tobacco> Vaporizers','quantity':3},{'id':'P001','title':'title2','image_link':'https://xx/2.jpg','link':'https://xx/goods2.html','price_amount':6.99,'sale_price_amount':6.00,'product_type':'Cigarettes>E-cigarette>Coils','google_product_category':'Hardware > Coils','quantity':8}]	[object]	Yes

<script>
	mkq('track', 'AddToCart', {
		value: 10.00,
		currency: 'USD',
		content_name: 'Product Name',
		content_type: 'product',
		content_ids: ['goods-id'],
		contents: [
		  {
			'id':'P001',
			'title':'title1',
			'image_link':'https://xx/1.jpg',
			'link':'https://xx/goods1.html',
			'price_amount':16.35,
			'sale_price_amount':11.25,
			'product_type':'Electronics>Accessories>Other',
			'google_product_category':'Food & Tobacco>Tobacco> Vaporizers',
			'quantity':3
		  },
		  {
			  'id':'P001',
			  'title':'title2',
			  'image_link':'https://xx/2.jpg',
			  'link':'https://xx/goods2.html',
			  'price_amount':6.99,
			  'sale_price_amount':6.00,
			  'product_type':'Cigarettes>E-cigarette>Coils',
			  'google_product_category':'Hardware > Coils',
			  'quantity':8
			}
		]
  });
</script>

# 6. ViewCart(Required)

When a person go to add to cart page e.g. landing on a add to cart page

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
content_type	Either 'product' or 'product_group' based on the content_ids or contents being passed. If the ids being passed in content_ids or contents parameter are ids of products then the value should be 'product'. If product group ids are being passed, then the value should be 'product_group'.。	product	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	No
contents	A list of JSON object that contains the International Article Number (EAN) when applicable, or other product or content identifier(s) associated with the event as well as quantities and prices of the products. id,title,image_link,link,price_amount,sale_price_amount,product_type,google_product_category,quantity are the required fields.	[{'id':'P001','title':'title1','image_link':'https://xx/1.jpg','link':'https://xx/goods1.html','price_amount':16.35,'sale_price_amount':11.25,'product_type':'Electronics>Accessories>Other','google_product_category':'Food & Tobacco>Tobacco> Vaporizers','quantity':3},{'id':'P001','title':'title2','image_link':'https://xx/2.jpg','link':'https://xx/goods2.html','price_amount':6.99,'sale_price_amount':6.00,'product_type':'Cigarettes>E-cigarette>Coils','google_product_category':'Hardware > Coils','quantity':8}]	[object]	No

<script>
	mkq('track', 'ViewCart', {
		value: 10.00,
		currency: 'USD',
		content_name: 'Product Name',
		content_type: 'product',
		content_ids: ['goods-id'],
		contents: [
		  {
			'id':'P001',
			'title':'title1',
			'image_link':'https://xx/1.jpg',
			'link':'https://xx/goods1.html',
			'price_amount':16.35,
			'sale_price_amount':11.25,
			'product_type':'Electronics>Accessories>Other',
			'google_product_category':'Food & Tobacco>Tobacco> Vaporizers',
			'quantity':3
		  },
		  {
			  'id':'P001',
			  'title':'title2',
			  'image_link':'https://xx/2.jpg',
			  'link':'https://xx/goods2.html',
			  'price_amount':6.99,
			  'sale_price_amount':6.00,
			  'product_type':'Cigarettes>E-cigarette>Coils',
			  'google_product_category':'Hardware > Coils',
			  'quantity':8
			}
		]
  });
</script>

# 7. AddToWishlist(Recommended)

When a product is added to a wishlist, e.g. click on add to wishlist button

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
content_category	Category of the product	snippets	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	No

<script>
	mkq('track', 'AddToWishlist', {
		value: 0.10,
		currency: 'USD',
		content_name: 'Product Name',
		content_category: 'snippets',
		content_ids: ['goods-id'],
  });
</script>

# 8. InitiateCheckout(Recommended)

When a person enters the checkout flow prior to completing the checkout flow, e.g. click on checkout button

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
content_category	Category of the product	snippets	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	No
num_items	Used with InitiateCheckout event	1	int	No

<script>
	mkq('track', 'InitiateCheckout', {
		value: 0.10,
		currency: 'USD',
		content_name: 'Checkout',
		content_category: 'snippets',
		content_ids: ['goods-id'],
		num_ids: 1
  });
</script>

# 9. AddPaymentInfo(Recommended)

When a payment information is added in the checkout flow, e.g. click / LP on save billing info button

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_category	Category of the product	snippets	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	No

<script>
	mkq('track', 'AddPaymentInfo', {
		value: 0.10,
		currency: 'USD',
		content_category: 'snippets',
		content_ids: ['goods-id']
  });
</script>

# 10. Purchase(Required)

When a purchase is made or checkout flow is completed, e.g. landing on thank you/confirmation page

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	Yes
currency	currency for the value	USD	string	Yes
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
content_type	Either 'product' or 'product_group' based on the content_ids or contents being passed. If the ids being passed in content_ids or contents parameter are ids of products then the value should be 'product'. If product group ids are being passed, then the value should be 'product_group'.。	product	string	No
content_ids	Product ids associated with the event.	['goods-id']	[string]	Yes
contents	A list of JSON object that contains the International Article Number (EAN) when applicable, or other product or content identifier(s) associated with the event as well as quantities and prices of the products. id,title,price_amount,sale_price_amount,quantity are the required fields.	[{'id':'P001','title':'title1','price_amount':16.35,'sale_price_amount':11.25,'quantity':3},{'id':'P001','title':'title2','price_amount':6.99,'sale_price_amount':6.00,'quantity':8}]	[object]	Yes
num_items	Used with InitiateCheckout event	1	int	No
order_id	order id	'1'	string	Yes

<script>
	mkq('track', 'Purchase', {
		order_id:'1',
		value: 10.00,
		currency: 'USD',
		content_name: 'Product Name',
		content_type: 'product',
		content_ids: ['goods-id'],
		num_items: 1,
		contents: [
		  {
			'id':'P001',
			'title':'title1',
			'price_amount':16.35,
			'sale_price_amount':11.25,
			'quantity':3
		  },
		  {
			  'id':'P001',
			  'title':'title2',
			  'price_amount':6.99,
			  'sale_price_amount':6.00,
			  'quantity':8
			}
		]
  });
</script>

# 11. Lead(Recommended)

When a sign up is completed, e.g. click on pricing, signup for trial

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
content_category	Category of the product	snippets	string	No

<script>
	mkq('track', 'Lead', {
		value: 0.10,
		currency: 'USD',
		content_name: 'Report',
		content_category: 'B2B'
  });
</script>

# 12. CompleteRegistration(Recommended)

When a registration form is completed, e.g. complete subscription/signup for a service

Event name	Event description	Example	Data type	Required
value	value of a user performing this event to the business	0.10	Double	No
currency	currency for the value	USD	string	No
content_name	Name of the page/product	Abagail High Neck Cut-out Bodysuit	string	No
status	status of the registration	'complete'	string	No

<script>
	mkq('track', 'CompleteRegistration', {
		value: 0.10,
		currency: 'USD',
		content_name: 'Signup',
		status: 'complete'
  });
</script>

# 13. ReviewProduct(Recommended)

Evaluate the product, and the customer reviews the product after purchase

Event name	Event description	Example	Data type	Required
value	Evaluation instructions	good	string	No
content_ids	product ID	[goods-id]	[string]	Yes

<script>
	mkq('track', 'ReviewProduct', {
		content_ids: ['goods-id'],
		value: 'good'
    });
</script>

# 14. CancelOrder(Recommended)

Refund, after purchasing the product, the customer chooses to refund due to the quality and size of the product

Event name	Event description	Example	Data type	Required
value	Reason for refund	reason	string	No
content_ids	product ID	[goods-id]	[string]	Yes
order_id	order ID	'1'	string	Yes

<script>
	mkq('track', 'CancelOrder', {
		order_id: '1',
		content_ids: ['goods-id'],
		value: 'reason'
	});
</script>

# 15. JoinActivity(Recommended)

Participation in promotional activities, customers participate in promotional activities on e-commerce platforms, such as discounts, full discounts, etc

Event name	Event description	Example	Data type	Required
value	The name of the activity	'name'	string	Yes

<script>
	mkq('track', 'JoinActivity', {
		value : 'name',
	});
</script>

# 16. CustomerSupport(Recommended)

After-sales service, contact customer service

Event name	Event description	Example	Data type	Required
value	The reason for contacting the customer	'reason'	string	Yes

<script>
	mkq('track', 'CustomerSupport', {
		value : 'reason',
	});
</script>

# 17. RemoveCart(Recommended)

Move out of the shopping cart, for items you don't like, you can move out of the shopping cart

Event name	Event description	Example	Data type	Required
value	The amount of the item removed	10.00	number	Yes
currency	The currency unit removed from the commodity	'USD'	string	Yes
content_ids	product Id	['goods-id']	[string]	Yes

<script>
	mkq('track', 'RemoveCart', {
		value: 10.00,
		currency: 'USD',
		content_ids: ['goods-id'],
	});
</script>

# 18. RateProduct(Recommended)

Product rating

Event name	Event description	Example	Data type	Required
value	The score of the item	10	number	Yes
content_ids	product Id	'goods-id'	string	Yes

<script>
	mkq('track', 'RateProduct', {
		value: 10,
		content_ids: 'goods-id',
	});
</script>

# 19. ShareProduct(Recommended)

Share behavior, click on the page to share, share to other platforms

Event name	Event description	Example	Data type	Required
value	A platform for sharing	'Facebook'	string	Yes
content_ids	product Id	'goods-id'	string	Yes

<script>
	mkq('track', 'ShareProduct', {
		value: 'Facebook',
		content_ids: 'goods-id',
	});
</script>

# 20. ObtainingCoupons(Recommended)

Get a coupon

Event name	Event description	Example	Data type	Required
value	Coupon code	'123code'	string	Yes

<script>
	mkq('track', 'ObtainingCoupons', {
		value: '123code'
	});
</script>

# 21. RedeemingCoupons(Recommended)

Consumption coupons

Event name	Event description	Example	Data type	Required
value	Coupon code	'123code'	string	Yes

<script>
	mkq('track', 'RedeemingCoupons', {
		value: '123code'
	});
</script>